Benefits Of Doing SEM Campaigns
PPC ads are placed either at the top or bottom of a search engine result. Although certain factors like; keywords would determine if you get the top or bottom of a search result.
PPC is simply a way of using search engine advertising to create clicks on your website. Instead of having to get clicks organically, website owners make use of search engine advertising. An example of PPC’s are those adverts that are placed at the top of Google’s SERP’s (Search Engine Result Page) that are marked in yellow labels. Website owners do not get clicks organically, they have to pay a small fee to the search engine each time any user clicks on their web page. It is simply another effective marketing tool.