What is SEO?
SEO basically refers to a set of rules or methods that should be followed by website and blog owners to ensure that their website becomes visible to search engines like Google, Bing, and Yahoo. These approaches can differ depending on the industry and content of the website. One of the most essential parts of SEO is the fact that it helps websites get higher ranking on search engines. It helps to increase the visibility and also improves the user-friendliness of a website.
What Is Pay Per Click (PPC)?
PPC is simply a way of using search engine advertising to create clicks on your website. Instead of having to get clicks organically, website owners make use of search engine advertising. An example of PPC’s are those adverts that are placed at the top of Google’s SERP’s (Search Engine Result Page) that are marked in yellow labels. Website owners do not get clicks organically, they have to pay a small fee to the search engine each time any user clicks on their web page. It is another effective marketing too.
Differences Between SEO And Pay Per Click
Some of the differences between these two tested and proven marketing strategies include;
1. Search result position; PPC ads are placed either at the top or bottom of a search engine result. Although certain factors like; keywords would determine if you get the top or bottom of a search result. For SEO, they appear normally in the middle of the search results. For PPC, you have to pay a higher fee for your website to be placed at the top while for SEO, your website would have to be optimized to get the top spot.
2. The cost; while SEO’s are free, you have to put in enough work to ensure that your page gets a higher ranking. Also for SEO, the competition is high meaning that website owners would have to devise a plan that would make their sites rank higher ahead of their competitors in the same niche. For PPC, the cost would depend on certain factors like; the popularity level of the keyword, the number of people making use of that website, and the number of websites that have had advert positions for that particular keyword. In simpler terms, you may not pay the search engine for SEO, you may pay for certain optimization services. For PPC, you get to pay only when a user clicks on your website.
3. The effectiveness; SEO could generate more traffic as it is consistent but it depends on your ability to optimize your website to ensure that it is ranked among the top 5. While most studies have shown that PPC gets more traffic, the cost should be taken into consideration. As long as you are able to optimize your website, SEO generates more traffic than PPC.
4. Click conversion; although SEO traffic is better than PPC when it comes to the conversion of clicks into sales, PPC stays ahead.